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CRM Executive

Contact & Call Centre
up to £30,000 Per Annum
holiday, pension, gym membership
St Ives
Contract Type:
Closing Date:

For more information about this job please contact:

Deborah Moulson
01480 277997

Osborne Appointments are looking for an eCRM Executive, reporting to the Head of CRM at our clients office in St Ives.
Due to consist growth we are looking for a dynamic & hardworking CRM executive who has the determination and skills to take our client and their sister company to the next level within our customer communications & channel marketing.

As part of your Role you will:

  • Assist in Strategy and plan creation for customer segmentation and management for Boilerjuice
  • Lead on the CRM strategy and delivery for MBS
  • Assist in customer targeting and segmentation based on analysis and research.
  • Help improve customer lifecycle from quote, through on-boarding, to loyalty.
  • Support the implementation of SMS and app push notification alert programs
  • Support all daily CRM programmes & campaigns: 
  1. Design of all email creatives
  2. Build of all emails & campaign including campaign emails, customer lifecycle creative and any additional programmed
  3. Drive efficiency and productivity across CRM using effective templates and increasing automation of customer life journey
  4. Deliver a more personalised experience using data driven segments & dynamic content
  5. Responsible for correct tracking and reporting of campaigns on a regular basis
  • Support CRM manager in implementing a constant test and learn approach to try new approaches and optimise existing activity
  • Help identify, test and scale new opportunities for growth/profit.
  • Constantly monitor programmatic activity.
  • Develop skill set & CRM best practice until ready to take the lead on MBS CRM programmes & journeys.
  • Working closely with our customer insights team & CRM manager to evolve our customer base from active users to active households

Desirable Skills

  • A passion & knowledge of CRM & best practice
  • Basic HTML knowledge
  • An eye for detail
  • Understanding of CRM reporting metrics and the ability to create and present reports with recommendations
  • Basic photoshop or equivalent skills
  • Experience using a CRM platform/system

Your success will be measured by...

  • Engagement & metric performance of all email campaigns
  • Increase in CRM productivity & conversion rate
  • Increase prospect conversion
  • Improve Customer retention
  • Increase Payment plan subscribers
  • Increase Shop/servicing sales
  • Hitting key development & KPI points to ensure you are moving towards taking the lead on the overall and development of MBS.

The reward...

  • Salary: £25-30k
  • Bonus: Up to 10% of your salary
  • Healthcare: BUPA (on completion of probation)
  • Pension: Company and personal contribution (on completion of probation)
  • Holiday: 23 days holiday, increasing to 25 days from 1 April 2019
  • Gym: Subsidised gym membership (on completion of probation)

If you are interested in this vacancy please call Deborah on 01480277997 or email your CV to